Customer Experience | Storytelling | "Phydigidal" | Creative

Flagship Store | CK | Paris Le Marais

Our goal was to transform Calvin Klein's Flagship store in Paris' Le Marais into a blend of Parisian charm and New York style, with a seamless consumer journey and new retail technologies.

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Striking light installations highlighted the interior, featuring the Calvin Klein monogram in illuminated opal perspex and a display of tubular lights cascading down three floors.

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We integrated digital elements like inspirational screens and service station tablets to enhance customer interaction. The fitting rooms featured high gloss, mirrored surfaces against a Prussian blue interior, and a customization "laboratory" expanded the store's offerings.

Photography & Video courtesy of Calvin Klein ©