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Our Projects 

Each project has required strong teamwork and clear communication—essential ingredients for success.

Drawing on my rich experience, I passionately create spaces that blend form and function seamlessly.

Take a journey through the projects I’ve brought to life, ranging from:

     Visual Merchandising: Displays that engage and inspire customers.

     Window Design: Captivating window displays that tell a story.

     Events: Memorable events that connect, virtually and in-person.

     Store Layout Design: Optimizing layouts for enhanced flow.

     Retail Fixture: Development of custom fixtures.

     Retail Signage: Concepts that communicates clearly.

Explore our previous projects, and let’s start transforming your space today!

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POS Tool Kit Development

 Karl Lagerfeld Jeans

Karl Lagerfeld

Flagship Launch & Experience Design

CK Le Marais Paris

Calvin Klein

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Outlet Pinnacle Experience

Metzingen 

Calvin Klein

Ute Himmelberg, SVP PVH Concept & Design

"Pushing the boundaries of the outlet store, we were tasked with creating the "outlet store of the future" for Calvin Klein in Metzingen. With Christa leading the product presentation, we adapted the VM strategy and introduced a new denim experience. Her expertise in consumer journey, product, planning, communication, and display was key. We created a contemporary denim and lifestyle store with new communication methods and digital tools like service tablets and a bra fit guide. Christa's role was crucial to the project's success."

Omnichannel Visual Experience &
Event Strategy

360° Brand Experience, Madrid

Calvin Klein

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Visual Guidelines

Unified brand look across

regions and channels.

Calvin Klein

Test Ground Campus Store

Innovative retail concepts in action

Calvin Klein

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Virtual Launch Event

Inspire and engage all regions & channels

Calvin Klein

Visual Platform for Data & Engagement

Inspire, connect, and exchange across all regions and channels

Dashdock

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Window Design for Product Focus

A commercial approach across all regions

Calvin Klein

Contact us Today

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By Christa Binder | Retail Reimagined: Innovative design solutions for impactful retail spaces. Crafting immersive experience

By Christa

Binder 

​​​​Sole Proprietorship

Funenpark 384 | 1018 AK Amsterdam​

christabinder@bychristabinder.com

VAT: NL003928560B18 | KVK: 84162821

©2025 By Christa Binder

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