I’ve been shaping spaces and stories since childhood—building treehouses, transforming my dad’s old cars into hideouts, and constantly rearranging corners of my nan’s farm. Now based in Amsterdam with my husband, I’m inspired by everything from city streets to coastal escapes.

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As a creative designer with 25+ years of experience, I’ve brought ideas to life for global brands like Calvin Klein, Tommy Hilfiger, Karl Lagerfeld, Esprit, and Tom Tailor—specializing in visual storytelling, spatial design, and cohesive brand experiences.

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With Retail Reimagined, I combine that expertise with a strategic, design-led approach to create immersive, impactful environments—from POS and window displays to UX, visual merchandising, and event concepts.

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My goal? To help your brand stand out and connect—seamlessly and authentically—at every touchpoint.