Pinnacle Outlet Store Metzingen | Layout & Space Planning | Calvin Klein
Our first Flagship Outlet project focused on customer journey and sustainability, adapting a successful retail concept.
Drawing inspiration from Paris’ Le Marais Flagship, we redesigned the space with striking light installations and clear channel distinctions. A new denim journey and updated visual merchandising enhanced functionality, while digital tools like screens and service tablets elevated the experience.
Photography & Video courtesy of Calvin Klein ©
Ute Himmelberg, Senior VP PVH Concept & Design
"Christa played a key role in redefining Calvin Klein’s Metzingen outlet. She led product presentation and evolved the VM strategy, creating an engaging denim experience. Her expertise in consumer journey, planning, and display—alongside digital tools like service tablets and a bra fit guide—brought a modern, customer-focused edge. Her vision and collaboration were vital to the project’s success."