Pinnacle | Paris Le Marais | Storytelling | Visual Merchandising | Calvin Klein

Photography & Video courtesy of Calvin Klein © 

We transformed Calvin Klein’s Le Marais flagship into a blend of Parisian charm and New York style, enhancing the consumer journey with new retail tech. Striking light installations showcased the monogram in opal perspex, with tubular lights cascading over three floors. Digital screens and service tablets boosted customer interaction, while fitting rooms combined high-gloss mirrors with Prussian blue interiors. A customization "laboratory" expanded the store’s offerings.