Visual Guidelines | Special Capsule | Revolutionizing VM | 3D Renders
Using 3D guidelines, we modeled key stores to showcase Heron Preston x Calvin Klein’s exclusive collection, ensuring relevance and tailored placement in each space.
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This approach aligned with the collection’s essence of essentiality, sensuality, and global relevance, available only in select stores, and respected the brand’s culture and heritage.
D renders of the digital guidelines we created provide an efficient, relevant, and instantly adaptable solution to overcome sample shortages and evolve VM. These guidelines enable pre-launch store and product modeling, improving planning, zoning, and brand consistency. The photos showcase cross-channel execution, covering all key touchpoints: in-store, windows, POS, styling, capsules, showrooms, and essentials.
D renders of the digital guidelines we created provide an efficient, relevant, and instantly adaptable solution to overcome sample shortages and evolve VM. These guidelines enable pre-launch store and product modeling, improving planning, zoning, and brand consistency. The photos showcase cross-channel execution, covering all key touchpoints: in-store, windows, POS, styling, capsules, showrooms, and essentials.
To address sample shortages and enhance VM, I created fully digital 3D visual guidelines—efficient, relevant, and instantly adaptable. These guidelines enable pre-launch store and product modeling, improving planning, zoning, and brand consistency. The photos highlight cross-channel execution.
D renders of the digital guidelines we created provide an efficient, relevant, and instantly adaptable solution to overcome sample shortages and evolve VM. These guidelines enable pre-launch store and product modeling, improving planning, zoning, and brand consistency. The photos showcase cross-channel execution, covering all key touchpoints: in-store, windows, POS, styling, capsules, showrooms, and essentials.
© Photography & Video courtesy of Calvin Klein
Alessandro Fortuna, Digital Fashion & Innovation Project Manager
"I feel extremely lucky to have had the opportunity to report to a manager who is also a coach and mentor. Christa always kept the team motivated and shared a wealth of knowledge with all of us. I believe she is one of the best managers I have ever had, as her skills are highly developed. Her ability to manage daily tasks and projects while continuously coming up with new ways to achieve results is truly inspiring.
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She trusts and believes in her team, allowing people to develop & grow their skills and abilities, giving us the confidence that helped us become the professionals we are today."
Visual Guidelines | Visual Strategy | Revolutionizing VM
To overcome sample shortages and evolve VM, I created fully digital 3D visual guidelines—efficient, relevant, and instantly adaptable.​ ​They enable pre-launch store and product modeling, improving planning, zoning, and brand consistency.Photos show cross-channel execution; the video presents a “Style Guide.”
The guidelines cover all key touchpoints: in-store, windows, POS, styling, capsules, showrooms, and essentials.